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Artest sets the tone

Basketball Betting Lines

06/04/2010 - (Sportsbook Betting Lines) - If you use the 20/20 vision that hindsight provides, it's pretty clear why the Los Angeles Lakers lost the 2008 NBA Finals to the Boston Celtics -- they got punched in the mouth.

The defensive-minded Celtics were simply far more physical than the Lakers back then and Doc Rivers went into that series with a simple game plan: beat up LA and make someone other than Kobe Bryant win the thing.

The '08 Lakers' frontline, minus the oft-injured Andrew Bynum, was manhandled by Kevin Garnett and Company, and Bryant was double- and triple-teamed every time he touched the ball with the intent of getting it out of his hands.

When Kobe eventually lost confidence in his teammates and put his head down to drive to the basket, he was met by two or three big bodies that weren't shy about handing out a lick or two. The result was Bryant taking contested shot after contested shot and finishing that set shooting just over 40 percent.

Ron Artest was watching.

The eccentric, often outspoken Artest was safely tucked away in Sacramento at the time and his signature grit and toughness wasn't a problem for the Celtics.

A quick trip to south Texas ensued for Artest, where he helped the Houston Rockets advance past the first round of the postseason for the first time in 11 seasons last year. He also happened to get ejected from both Games 2 and 3 of the Western Conference semifinals against the Lakers for tangling with Bryant and Pau Gasol.

LA went on to win a hard-fought seven-game series against the Rockets and eventually earned their 15th NBA championship. Artest clearly garnered the respect of the organization, however, and the Lakers signed him to a five- year deal worth $33 million with the assumption he would bring the same defensive mindset and intensity to Hollywood.

Whether warranted or not, Western Conference teams are considered more skilled but not as tough as their Eastern Counterparts. You can debate that but the Celtics certainly came into the 2010 NBA Finals with a certain cockiness, thinking they were the harder bunch.

That all changed 27 seconds into the Lakers 102-89 Game 1 win when Artest tangled arms with Boston's top offensive threat, Paul Pierce. Both players hit the hardwood simultaneously and were whistled for a double technical.

"That's not a tone that we want to set," Artest said. "We want to set a tone of basketball. At that point, I was a little emotional and I had a little bit of anxiety at that point, and I was fired up. I would still rather set the tone with basketball."

A very mature and measured response from a player not known for holding back.

In reality, this time it was the Celtics getting smacked in the mouth and Artest was front and center throwing the punch, His physical play most definitely set the tone as the defending- champion Lakers matched Boston's highly-publicized defensive intensity from the first minute to the last.

"My role is to play aggressively and to play good team basketball and to play hard," Artest said. "You play hard, you are tough already."

Your move Boston.


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SPORTS BETTING: NFL Football Sportsbook Betting

NFL owners, already life's biggest winners, want to try their luck with the lottery.


That was the news out of their meetings last week, where team bosses voted unanimously to allow stamping state and local lottery tickets with franchise logos, if, ahem, any governments wanted to do a deal.

A shocker: Within days the Pats announced they'd be sponsoring the Massachusetts state lottery, the Skins said they'd slap their sticker on Virginia scratch-offs and the Ravens admitted they were talking to Maryland lottery bosses. In all likelihood, it won't be long before every team is a presenting sponsor of scratch-offs or just plain old pick fives. "The change in policy was approved 32-0," said NFL spokesman Greg Aiello. "So you can expect to see more deals soon."

It's a branding opportunity too big for the owners to ignore, and one a couple of dozen baseball franchises have enjoyed for years. The fact the NFL has been slower to act than those slack-brained Seligites is indicative of its complicated relationship with all forms of gambling. Consider this: Last Thursday, as the Pats and the Redskins finalized their new lottery deals, a lawyer representing the NFL argued before Delaware's Supreme Court that the state's newly signed sports betting law should be repealed.

The NFL betting is the face of opposition to sports gambling . And as much as it would like to share that responsibility with other leagues, that's not going to happen as long as more than 40% of all money legally wagered on games is bet on football. That's why the Brewers can do a multi-million dollar deal with a local casino, or the Celtics can make their own pact with the Mass lottery, and the response is, "Sweet, let's play." But when the NFL does it the stakes are higher, and everyone from NPR's Frank Deford to the Associated Press to the guys blogging at Deadspin will line up to play gotcha.

So I asked Aiello, who surely knew there'd be piling on, how the league can rail against being bait for sports bettors, then allow its franchises to be just that for lotteries, the most insidious and addictive form of gambling around. He emailed me this response: "We are not moral crusaders. NFL personnel are permitted to engage in legal forms of gambling, except for betting on NFL games. We are making a distinction here between the spread of gambling on the outcome of our games and supporting state lottery scratch-off games, that have nothing to do with the outcome of our games."

Here's where I should rip him. But, the thing is, he's right. Not to get Obama on you, but this is a complicated, nuanced issue. As much as lotteries are considered a tax on the poor, the NFL isn't a socially obligated government program -- it's just a business. Scratch-off's help the bottom line, sports betting doesn't. Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors … But when it supports other forms of gaming? Big Deal.

Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors. And it's okay to mutter something obscene when the league pretends gambling doesn't help drive TV ratings and fan interest and put money in owners' pockets. But when it supports other forms of gaming? Big Deal. The Bears should put an orange "C" on every deck of cards dealt at Harrah's in Joliet; the Eagles should slap their logo on roulette wheels at the Borgata in Atlantic City; the Dolphins should hold training camp at the El San Juan in Puerto Rico.

Seriously.

The NFL's problem, when it comes to the gambling world, isn't hypocrisy, it's worse: The bosses lack vision. That's why the league is picking unwinnable fights in Delaware and taking pot shots from critics after making smart sponsorship deals. Roger Goodell and his gang are acting and thinking locally rather than globally, which is rare for them, especially compared to their professional (and amateur) counterparts.

The NBA held its All Star game in Las Vegas and David Stern's kingdom didn't crumble (although the town did bring plenty of players to their knees.) I'd say it's 6 to 5 and pick 'em that Lebron will make a road swing through Sin City before his career is over.

Even the NCAA College Football Betting is more progressive on this issue than the NFL. Several years ago Rachel Newman Baker, college sports' gambling czar, opened a dialogue with Vegas bookmakers to learn about how they do business. She's visited Nevada sports books, studied their operations and listened to how they regulate action. Now she knows she can expect a call from bookmakers, who lose money when sports are fixed, if they think something sketchy is going on in NCAA games. She's not in favor of sports betting, but, as she once told me, "I know it's not going away, either."

The NFL can't seem to accept that. And until it can find peace with the idea, it'll get flack, even when it's right.

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